beauty tuesday: it cosmetics bye bye under eye concealer review

I have always had pretty dark undereye circles - truly, I've had them since I was a child! My eyes are just a bit sunken into my head I suppose, so no amount of sleep or fancy skincare products will get rid of them...so that leaves me with covering them up! I have tried tons of concealers (haven't we all?) - I feel it's one of those things that people are never truly happy with, and always looking for their holy grail item. In the past, my favorites have been the Boi-ing concealer (a super thick concealer that comes in a pot) and Nars' liquid concealer. People have been raving about It Cosmetic's Bye Bye Under Eye Concealer, so the last time I was at Ulta, I picked up a tube of the neutral medium to try out.

what it promises

An award winning anti-aging, treatment concealer that delivers highly pigmented perfect coverage, anti-aging technology to help treat the appearance of lines, wrinkles and discoloration, conceal dark circles, age spots and redness, conceal facial imperfections without settling into lines and wrinkles; and helps to diffuse the appearance of wrinkles instantly.

Developed with leading plastic surgeons, and using anti-aging ingredients including hydrolyzed collagen, and vitamins C & K, this award-winning concealer helps treat skin with anti-aging benefits and give a more youthful radiance while providing instant coverage for imperfections. The creamy, crease-proof formula glides on easily and lasts all day.

how I use it

After applying a primer (I currently alternate between Becca's primer and Laura Mercier's hydrating primer), I squeeze a tiny bit out of the tube, and then dab it under my eyes in a triangle. Then using a very damp beauty blender, I blend out. Afterwards, I set with my Smashbox powder.

what I like

First of all, this tube should last forever. I have never used so little of a product before! I think it does do a lot of the things it promises - as you can see below, it does cover up the dark circles, especially once it is set with powder. Luckily for me, my glasses sit right on that eye socket ridge you can still see in the pictures, so in real life, it isn't as apparent as it is in these pictures. It promises to be crease-proof, and I think it delivers on that - I haven't really had that problem so much with other concealers though.

please excuse the horrible lighting!

what I don't like

What keeps me from using this every day is that it takes a bit of maintanence to apply - the thing I really like about Nars' concealer is that it's a bit more liquidy, so you can easily pat it on and go. Sure, it doesn't cover as well, but it also requires less effort to apply. The Bye Bye Under Eye concealer only applies smoothly for me when I use a damp beauty blender, and sometimes at 5:45 in the morning, I don't want to put that much effort in.

It also promises to treat the undereye circle, but I have not (nor have I ever, with any product) noticed any difference in my skin. It does a nice job covering it up, but I don't feel like it has improved my skin for the better.

would I repurchase? 

I'm torn! On the one hand, it does do a nice job covering up my undereye circles. On the other hand, it takes a bit more time than I generally want to spend. I think I'll keep using it on days that I have more time, and then eventually try out the Urban Decay concealer once my Nars one is done (which is soon).

Do you have a holy grail concealer?! I'd love to hear about it!